Time to update your menu
design team has undergone special training to become SMARTmenu™ Certified and will design you a menu that not only looks great, but also helps to achieve your goals.
With eight studios across Canada and a focus on the nation's hospitality industry, no other firm has mor experience designing menus that INDUSTRYimages. Our thorough process ensures no detail is missed, allowing you to take full advantage of introducing a new menu.
By deploying SMARTmenu™ Strategies, your menu can be engineered to:
- > increase your average cheque
- > move more desserts,
- > sell more of your key dishes
- > boost profits!
Step one
Menu development worksheet
Using our exclusive Menu Development Worksheet, we gather the necessary information we need to properly design your menu. This is
also your opportunity to identify the goals you'd like a new menu to help achieve and learn about some tips and tricks for your
dish names and descriptors.
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Step two
Strategic Engineering
Once we're aware of your goals, we go to work formulating a combination of strategies to assist in achieving them. This step involves the engineering of the overall menu layout and the ever important positioning of your key dishes. Proper engineering ensures we're leveraging off your menu's natural hot spots!
Step Three
Initial concept
Now that the framework and strategies are in place, your designer will develop the look and feel of your menu by completing the design of one page. (Typically the page with your main course dishes.) The initial concept acts as a checkpoint, allowing for your feedback. It's also when we share with you the strategies we've built into the menu and offer some insight on how each of them work towards achieving your goals.
Step Four
Completion
Once we've received your feedback on the initial concept, we move forward with the completion of the remaining pages. The end result is an eye-catching menu that has been carefully engineered and designed with purpose.
